About Toteally - Fiji Streetwear Brand

Our Story

Toteally is a Fiji-based streetwear brand built on creativity, confidence, and cultural identity. We design clothing that represents individuality, modern youth culture, and the evolving fashion landscape of the Pacific.

BRAND STORY

Founded in Fiji, Toteally was created with a vision to redefine local fashion by introducing modern streetwear inspired by global trends while staying rooted in island culture. What started as an idea quickly grew into a recognised clothing brand known for bold graphics, premium materials, and distinctive design. Our journey reflects passion, creativity, and the ambition to build something meaningful for our community and beyond.

MISSION & IDENTITY

Toteally represents more than clothing, it represents mindset. Our designs are created for individuals who embrace confidence, originality, and self-expression. Each collection reflects a blend of Pacific identity and contemporary street fashion, creating pieces that feel both globally relevant and locally authentic. We believe fashion should empower people to express who they are without limitations.

COLLECTIONS OVERVIEW

The Toteally brand includes multiple collections that explore different creative directions, including Babymix, Ninety-Nine, Vintage, Haven jewellery, Steppers footwear, and Viti Ones collaborations connected to the local music scene. Together, these collections create a diverse fashion ecosystem that continues to evolve with culture, creativity, and innovation.

FIJI CONNECTION

Designed in Fiji and inspired by the Pacific, Toteally is proud to represent the creativity and potential of local talent. Our brand reflects the energy of island life while embracing global streetwear influence, creating fashion that resonates with both local communities and international audiences. As one of Fiji’s growing streetwear brands, Toteally continues to push boundaries and redefine what modern Pacific fashion can be.

STORES & COMMUNITY

Toteally operates retail stores in Suva and Nadi, offering customers the opportunity to experience our collections in person. Our stores represent more than retail spaces, they are creative environments where fashion, community, and culture connect. Through events, collaborations, and new releases, we continue to build a strong connection with our audience.

CLOSING STATEMENT

As Toteally continues to grow, our mission remains the same, to create meaningful fashion that reflects confidence, creativity, and identity while representing Fiji on a global stage.